Atom
Industry
electric vehicle · the car’s digital interfaces
Duration
78 wks
Team
not published
Disciplines
Design · Content · Consumer
Task
Eighteen months of art direction: the car’s digital interfaces, the HUD and the steering wheel display, product logic, video and demo materials — then the design implementation.
Result
The visual and UX logic of the car’s key interfaces is in place. The AR HUD and the yoke with a touch display are part of an HMI concept with no equivalent on the mass market. Design, engineering and production worked as one chain.
How it went
078 wks
stage 1 · 16 wks
The car’s interfaces
Design
Task
UX/UI for the key screens: driver and passenger interaction scenarios, navigation logic, visual architecture, interface behaviour across contexts.
Result
The visual and UX logic of the car’s key interfaces is in place.
stage 2 · 16 wks
AR HUD and the wheel display
Design
Task
The Head-Up Display interface: data structure, information priorities, visual patterns, legibility in motion. Work at the junction of design, engineering and safety — within the environment’s limits and the driver’s attention. A yoke with a built-in touch screen.
Result
The AR HUD shows speed, range, route and notifications on the windscreen; with the wheel display and the voice assistant it forms Atom’s HMI concept.
stage 3 · 12 wks
Scenarios and product logic
Design
Task
User scenarios, system states and new car functions — from concept to materials for development and testing.
Result
Development and testing received finished scenarios and states, not ideas.
stage 4 · 14 wks
Video and demo materials
ContentDesign
Task
Video from script to production: storyboards, visual style, production control. Presentations for demo days, investors and internal teams.
Result
A set of video and presentation materials for the product’s launch and growth.
stage 5 · 20 wks
Design implementation
DesignDevelopment
Task
Take the design through implementation with engineering: the link between design, development and production teams.
Result
The design implemented; design, engineering and production worked as one chain.
Showroom11
A similar problem?
In 45 minutes we'll find where your bottleneck is and what we'd do about it in two weeks. Free, with no presentation about us.