Happy Look
Industry
optical retail · 381 stores in 2026, public data
Duration
not published
Team
not published
Disciplines
Design · Content · Social · Events
Task
A federal optical chain puts out layouts continuously. It needs one style everywhere: billboards, POS, RUSS sites, social, decks, events. And a production flow that holds that style from one layout to the next.
Result
Chain layouts run in the St. Petersburg metro and on Leningrad region streets. One style on the street, in social and on stage. Top management speaks at conferences with decks in the brand style. The flow keeps running. Visuals under NDA.
How it went
stage 1
Outdoor and federal sites
DesignContent
Task
Billboards and POS for the chain, plus layouts for RUSS federal sites. Every structure carries its own technical specs, and we adapt the layout to them.
Result
Layouts run in the St. Petersburg metro and on Leningrad region streets. Files for RUSS leave ready for the structure.
stage 2
Social, events, decks
SocialEventsContentDesign
Task
Social creatives, decks for top management talks, internal training materials. Event dressing: press wall, posters, invitations, store wrapping. In the same language — a staff training deck for KEFF and banners for Renome.
Result
One visual language from a social post to the press wall. Top management takes the stage with a deck in the brand style.
stage 3
The flow: one style across the chain
DesignContent
Task
The chain is growing and layouts are needed constantly. Every layout holds the brand style. We produce them in a steady flow, from a billboard to a store wrap.
Result
The style does not drift from one layout to the next, and the flow keeps running.
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